Skooly
Academy · Growth & Leads CRM

New year intake · 61 enquiries in a notebook, three follow-ups remembered

Every lead tracked from enquiry to enrolment

Attract new students and retain existing ones with built-in marketing tools. Manage referral programs, track lead sources, run promotional campaigns, and analyze growth metrics.

Growth & Leads CRM
Growth & Leads CRM
What it does

The work it takes off your desk

Referrals that reward themselves

Create and manage student referral programs with automatic reward tracking. Set up tiered incentives — discounts, credits, or free sessions — for successful referrals.

Automatic reward tracking · Tiered incentives · Discounts & credits · Free-session rewards

Every lead, owned and followed

Capture and track prospective student inquiries from website forms, walk-ins, and phone calls. Assign follow-up tasks and monitor conversion through the enrollment funnel.

Web, walk-in & phone capture · Pipeline stages · Follow-up tasks · Conversion tracking

Campaigns with receipts

Design and launch promotional campaigns with discount codes, early-bird offers, and seasonal specials. Track campaign performance with enrollment attribution.

Discount codes · Early-bird & seasonal · Enrolment attribution · Performance tracking

The growth numbers that matter

Monitor key growth metrics including new enrollments, churn rate, lifetime value, and lead source ROI. Visualize trends to make data-driven marketing decisions.

New enrolments & churn · Lifetime value · Lead-source ROI · Trend visualizations

The copilot

Whatever needs attention in Growth & Leads CRM lands in your weekly advisory — the AI copilot works the backlog so you don't have to watch dashboards.

Owners ask

Can we tell which marketing actually works?

Yes — campaigns attribute enrolments, and lead-source ROI shows where students really come from.

How do referrals work?

Set tiered rewards — discounts, credits or free sessions — and tracking happens automatically.

Start free

A 14-day pilot. $0 setup. Live in minutes.

Set up your programs, fees, and schedules yourself in minutes — or bring the Excel, the WhatsApp groups, and the export from whatever system you're switching from, and on premium plans our team migrates it all for you. Two months free on annual plans. Children's data protected as minors' data — never used to train anything, never sold.

Across six countries · iOS & Android apps included · Transparent pricing: Academy